Teenage Engineering: Reshaping Electronics Through Aesthetic Design

When the iPhone was on a big sale, Jony Ive astutely observed that the numbers validated Apple’s products’ excellence and, more importantly, vindicated Steve Jobs’s unwavering faith in humanity.

What did this reveal?

It demonstrated that people possess a profound capacity to discern and appreciate genuine qualities when given a choice. After all, the pursuit of quality and beauty lies at the very core of our human nature, and design is crucial to creating a sense of quality and beauty.

The era under Jobs’s visionary leadership consistently astonished us with new imaginings and extraordinary experiences in electronics. However, we have seldom seen similar quality creations in more electronic products since then.

Think about current electronic products and why people use them but don’t like them:

🙁 They work as a tool and don’t have any aesthetic appeal

🙁 They are often bulky and unwieldy, and they can be difficult to use

🙁 They need product quality. They are often made with cheap materials that break easily.

😨 The capabilities of current electronics are being eroded by digitization.